Podcasting to Transform Your Brand and Engage Clients

Automatically Transcribed With Podsqueeze

Tahjma VanBuren 00:00:00 Hey, this episode we talk a little bit about the podcast launch playbook that I have available on the iMoves Podcast or iMovesManagement.com/resources. If you want to be able to check that out and follow along with the exact process that I take clients through when they're launching or relaunching a podcast. This is where a lot of this information is going to come from. So grab it. It's on iMovesManagement.com/resources. You'll see it amongst the couple of other things that are available to you as well. Completely free no cost. It's going to walk you through ideation the tech, the branding, the marketing of building a podcast this week on iMoves podcast. Treat your podcast episodes like it's an actual TV episode if you sit down and think about some of the best TV shows that you've watched, a lot of them really follow a formula that get you hooked. Welcome to iMoves podcast. I am your host, Tahjma VanBuren, and this is our corner where faith and entrepreneurship meet. I'm so excited to build Kingdom businesses with you.

Tahjma VanBuren 00:01:15 Let's go. Hey, hey, we're gonna jump right into it. As I mentioned in previous episodes, I don't like to spend too much time theorizing about things and the concepts. All the things. I think podcast has a habit of creating a space of theorizing about, of being just theoretical platforms. and I want us to always leave with something very specific, very tangible that we can put into action now. So for our tangible tip today, why are your guests not sharing the podcast episode you spend all this time? We spend all this time finding the guests. We spend all this time finding the guests nurturing the relationship, really pulling out and teasing at their expertise and sending them the calendar invite, getting them so riled up, editing all the things only for you to post the episode on LinkedIn or on Facebook, on Instagram, all of the things for the episode to go live. And then. all they do is like it and like it at best. Maybe they like it, maybe they don't.

Tahjma VanBuren 00:02:36 Who knows? It's kind of crazy. Here's the thing. I need us to remember that as podcast guests, they're doing one of two things. Either they are leveraging your audience, or they're providing your show with leverage. Now, if they're leveraging your audience, they nine times out of ten are trying to sell your audience something or garner the attention of your audience to really bring them over into their space. That's a whole other thing. But sometimes people just have something really unique to share, something exclusive like the the magazines or the the journalist will they're getting an exclusive and that's them providing leverage to your show. And that exists in a whole host of different ways. If I was able to get in contact with Oprah and have her on our news podcast, she would be providing leverage to the show. Let's be very honest here. Now, there are also certain people where they have good information, but they're mainly leveraging your show. They want to be able to utilize the people that you've corralled into one space, and connect with your audience to be able to sell or nurture relationships there.

Tahjma VanBuren 00:03:56 Now the question is, how do you know ahead of time before it gets time to record and publish? How do you know which version of the person that you're dealing with? Ask yourself these questions. The first is do they have something to sell either currently or in the very near future? A lot of people are utilizing podcast spaces as an opportunity. Somewhere in 6 to 9 months to really launch something new, or they're in the midst of launching something new. So if they have something to sell, they have a version of skin in the game. They have something that they're trying to get out into their stratosphere, if you will. That is helpful information and it tells you how seriously they're going to take the opportunity. The other thing is, have they been on other people's podcasts? Because if they have, how do you use that information as your. your evidence? Yes. Your evidence of what they will do for your show, what they do in one place, they'll do with you as well.

Tahjma VanBuren 00:05:05 Unfortunately, we just aren't that special. How you what's the phrase? How you do anything is how you do everything. How you treat one person is nine times out of ten how you're going to treat another person. And podcasts are no different. So do they have record of sharing the podcast episode of other peoples? Ooh. Better yet, have they been sharing it on their website? Because that's gold. All of the search engine peoples and algorithms will pull into their website, and that will lead people back to your show and back to your website, and ultimately back to being a paid client of yours. Because for you and I, that's where a lot of this exists for us. The third thing that you really want to pay attention to is, does this person have a following that is representative of your target demographic, your target listener, your target audience? If not, simply put, it's not worth it. It's not a great, audience if they're not playing in the same sandbox as you. As far as the social media platform that you are really trying to leverage, and that you have the most following and engagement on.

Tahjma VanBuren 00:06:20 Probably not worth having them on the show, which doesn't necessarily make them not an expert. It doesn't make them not useful, but it just it does change the way that you're interacting with them and why you're calling them into your network. And then finally think about will your audience benefit from this person's knowledge more than what you gain as far as their following, as far as the listenership, so on and so forth? Because sometimes that is the truth. Sometimes they are providing the leverage to your show to make you you look good, statistically speaking, for Americans, American based podcasts, when we have someone on our show that has a different accent from our from ourself or a different accent than what we're used to. It kind of boosts your, your, your listenership. People are like, wait, how did this person get a British person on there? How this person get I don't I don't know whatever wherever this person is from, it kind of boosts what's there. So either they sound, look or have something completely different to share.

Tahjma VanBuren 00:07:35 And sometimes that's a benefit to you more than what you will receive as far as their following or their listenership that you can garner from. Then I want to make sure that we mention, are you being honest up front about what it looks like to partner with you as a podcast host, to podcast guest? I need you to tell them what you expect, what you expect from them. Hey, you're going to be on the show. I'm really excited. And as a platform for you to share your expertise, for you to share your skills and services and so on and so forth. I need you to share it. The expectation is that you take this graphic and you go and talk about it. You take this link and you go and talk about it. If I post something you reshared, so on and so forth. Be very clear about what you expect. I think sometimes we have these illusions of what That people will know what we're looking for. No, be very clear if you don't ask.

Tahjma VanBuren 00:08:40 The answer is literally always know. The other thing is, I mentioned it a little bit just a moment ago. Are you priming them with what to say? That looks like providing your guest with a graphic or a video clip of them. Speaking of the most interesting portion of the interview, because then that tells them, okay, I have something that I'm equipped to share, and then you can go a step further by providing some kind of language to go along with that, because half of the battle. What's the metric? I think I heard particularly on LinkedIn, and I'd just say LinkedIn because I'm like knee deep in LinkedIn. I think I heard less than 1 to 3% of LinkedIn's following. LinkedIn's, users are actually creating content, and half of the battle is people just have no idea what to say. They have no idea what to talk about, or they feel like what they're going to talk about makes no sense. And no one wants to hear that, which is false. So if you're priming them with, hey, I have a podcast, I want you to be on the show, here's a clip of you talking and some verbiage to go along with that.

Tahjma VanBuren 00:10:00 Will you make sure that you post this on this day around whatever time that fits you? But on this day, this is the day that the episode goes out. And then the last thing is inviting them to collaborate on Instagram. Now, this is a fairly new feature on a relatively new feature on Instagram. Specifically, if you are inviting people to be on the show, use the feature on Instagram that allows you to collaborate. I don't know if you've scrolled down your feed on Instagram and seen that it'll look like two people posted the same thing. So if you're following me and I do an episode with Oprah, I would invite Oprah to collaborate on that one post so that when you see it, it looks like I posted it and then I tagged Oprah. But then if you go to Oprah's page and see the exact same post, it'll look like Oprah posted it and tagged me. It just again creates content for your guests. Everybody is looking for ways to create content for their business and so on and so forth, and it makes it super easy.

Tahjma VanBuren 00:11:07 So even if they don't use the graphic, they've been invited to collaborate on Instagram. Ideally, you would send them a different graphic or a different video from what you are putting out yourself so that it it further motivates them and they don't have the opportunity to default of or default to. Oh, they already posted it. This is a clip that they sent me. No no no no no. Make the posts. so yeah I hope that helps. So you may have heard a teeny bit of a difference on this particular episode. And that was in the show intro. Same music and everything, but the words were a little bit different. And here's what's happening. I something has not been working with Imus podcast. On a data front, we're doing okay. We're we're steadily making gaining the listenership, getting people interested in what we're talking about. What I'm talking about talk about we. But it's me. however, the key, the I always go back to when doing a podcast or doing something very consistently, like a podcast, where you have to show up with so much of yourself, so much of your more authentic self is you have to like what you're talking about.

Tahjma VanBuren 00:12:36 You have to like what you're doing. And as much as I love podcasts, as much as I love doing these, talking about the technical level of podcasting, it's not really why I started doing it. So long story short, we are going to or you are walking through a rebrand of Imus podcast with me, literally right now. We're about to do this now. This is in hopes to provide a little a little bit of context, around what happens when you want to make a shift when you have been doing something to a degree where your audience has gotten used to it? Maybe they like it, maybe they don't. but you personally have to create some level of longevity in the game for you. So how do you usher that in without it being super jarring to your audience? Here's the thing. We always want to start with what is not working. Why are you making a switch for me? A podcast about podcasting is not working because there's always something to talk about. There's always different examples that we can pull from when it comes to podcasting, when it comes to content creation as a whole, and really creating a content ecosystem.

Tahjma VanBuren 00:13:57 However, you have to enjoy what you're talking about and as much. Again, like I said, as much as I enjoy talking about podcasting and how it really fuels our business and how it really can be the glue to creating social media content, creating a brand story, and articulating that in a very specific way. It's not why I started. I also made note that it doesn't really offer me an opportunity to talk about the very reason that I am in business podcasting. Like I said multiple times already. Podcasting is my jam. Content creation is my jam. Creating platforms to build up the story for a business, for an entrepreneur, so on and so forth is my jam. But this started from my love of small businesses. If you go on most any social media platform or talk to me in in person or for a millisecond Online, I'm going to mention something about small businesses and how I feel like small businesses, to a certain degree, have a responsibility to pour back into the communities that they are reaping funds from, that they're taking, profiting off of is the wording that I'm looking for.

Tahjma VanBuren 00:15:20 And that goes down to I have a background in nonprofit management or nonprofit program management. My love for that work came from the fact that I was in a space where people were marrying business minds, business spaces with community action, with the love of people. I loved that to my core, it was the answer that I did not know that I needed. I also come from a family of small businesses. Everyone in my family either has owned a business, does own a business, or they're working toward something. I even talked to my little sister the other week or so she was talking about. I don't know if. Do you know about the diamond dots? They're they're little dots that you can build a picture with, essentially. I think they have a version that allows you to do, like there's a version that allows you to paint the little numbers. So each number or letter correlates to a color. The point is, even my little sister, 15 years old, she is interested in figuring out how do I make this so that one.

Tahjma VanBuren 00:16:39 It's cheaper for me to do it because I like doing it, and two how do I make something that I enjoy doing turn into something that I can profit off of, which then goes back into another version of lifestyle that I want to live. So all of this came down to the the recurring experience that I've had in the recurring pain point that I have experienced that small businesses, nonprofits, people that are really going out there and they make a certain amount of money every year that constitutes them as a small business. They really sit in the cornerstone of, okay, I really like doing this craft, but I don't like the the work that I have to do in order to tell the story of why I like doing this craft in a way that's engaging and doing the marketing behind it, essentially. That's where I come in. That's where I come in. That's my jam. That's my gold. Mine. I let me be quite frank with you. Podcasting on a technical front is easy. Anybody can learn how to edit, how to edit the video, the audio.

Tahjma VanBuren 00:17:58 Once you figure out one way that you really like going, you can you can make that work for yourself. It's it's a possibility for you. The thing that's hard is really crafting a story. It's really getting people to listen to the episode, really positioning yourself to where you are always in a place where people can find your information, where algorithms and search engines are kind of doing the work for you in the long run. There's a lot of upfront work, but in the long run. So I talk about podcasting, I talk about content, the core of what I really care about when it comes to supporting small businesses and being an advocate for small businesses is it boils down to three things search engine optimization, storytelling, and relationships. Search engine optimization. I feel like if you go back and listen to any of my podcast episodes before this one, you will know. You will know where I'm coming from. You'll know how it plays a role in being discoverable by algorithms, by search engines, by people who are already looking for what you have to offer.

Tahjma VanBuren 00:19:15 So I'm not going to be that dead horse. The other thing is storytelling. You get on the mic, you need to be able to get people from point A to point B with the most finesse possible. But not everybody tells stories in the same way. I, in personal settings, can be a person that I. I can talk to people and my mom, actually, she doesn't enjoy this this version of engagement where I'm talking and I'm just kind of all over the place. I'm going to give you every single detail of what happened. The milk was my matcha was more milky than I wanted it to be that day. But the point of that story, actually, is that somebody paid for my gas at the gas station because they liked my dress. But yes, I had to tell you that my matcha was more milky than I wanted it to be. However, that version of storytelling doesn't work for everybody. It works for some people, but it doesn't work for everyone. Some people want to be taken from high level down into the details.

Tahjma VanBuren 00:20:23 They have to know what the point is first and then down into the details. And that version of storytelling is effective for the most part, regardless of who you're talking to for the most part. But you have to figure out how to tell the story in a way that makes sense. The other portion of that is relationships. I was on a call recently that talked about, we we mentioned, I think I asked a question about getting podcast guests, how to ramp that up and get that to be a little bit more streamlined. And one of the answers that I received was, going on paid sites to to essentially find guests that are find people that are looking for opportunities to be guests. Yes, I get it. and I've heard about the paid sites. I haven't quite tried it. And my only reason for not trying it is based in I want to be able to experience this person first because I value the people that are listening to my episode that are doing business with me. I value their time so much that I don't want to bring them, just anybody.

Tahjma VanBuren 00:21:37 I don't want it to be an off vibe. So when I'm online, when I'm in person, I want to make sure that I'm building that relationship slowly, that I'm building and being intentional about who I'm connecting myself with because it shows up later in a whole host of ways, and it's bitten me in the butt multiple times in the past as far as building relationships. Way too fast or just bringing people on in a haphazard way. I think the same is representative. When you're engaging with a client and getting people to do business with you. I think the same is said for when you're doing partnerships with other businesses. You can't just do everything. A lot of times people are nurturing relationships for 6 to 9 months before a whole baby is born or created. It takes nine months to to do that. So why would you expect a very fruitful relationship to come from just a quick social media post, you know? So with that, I want to create some room to grow this podcast that a lot for the SEO, storytelling and relationships to be shown through the people that I'm engaging with, the stories that I'm looking to tell, the the business successes, whether that's mine or someone else's, that I'm really looking to amplify.

Tahjma VanBuren 00:23:13 This is why we're going through a pivot here. Now, as I mentioned before, I think earlier, there is a free I'm going to be going through one of the documents that I take clients through when they are looking to launch a podcast or relaunch a podcast, because a lot of this is still applicable before you even get on a podcast, before you even start to buy a microphone. I need you to write down a list of 15 to 20 episode topics. Okay. This is a list of all the things that you think that you could ever talk about with your podcast. Okay. Because this is going to tell us if this is something that's actually viable for you as an individual, if this topic is viable for you as an individual and how well you can actually talk about it. So now I will I will not be going through this part with you because I need you to be excited. I need you to come back and really get into the vibe of everything. But generally speaking, the podcast is really taking a pivot to boost your online presence and reach the audience you've been hustling to get.

Tahjma VanBuren 00:24:45 Let's talk about SEO audits for your website and podcast. This is your detailed, personalized audit that uncovers what's working, what's not, and how to get your content to reinvest into the business. Whether you're a life coach, a business coach, or entrepreneur. Our SEO audits provide actionable insights that can transform your online strategy. With our audit, you get a clear, actionable roadmap to enhance your digital footprint. No fluff, just results. So if you're serious about taking your podcast, taking your website, taking your digital game to the next level, join us at iMoves Management for a comprehensive SEO audit. All of the details to get started are in the show notes. Your content deserves to be seen, heard and loved. All right, back to the show. Talking about how faith and entrepreneurship overlap and what that looks like for me, that looks like ethical business practices, really nurturing relationships between my myself and clients, myself and, employees, myself and partners within business. All of those things. So.

Tahjma VanBuren 00:26:03 But I also want it to come from a place of being very God's center. Which is not to say that everyone that's on this show is going to be a Christian. It's not to say that everybody that I work with needs to be Christian. It's where I'm coming from and what perspective I'm bringing to the table. and what reason? My why of what I'm bringing to the table as well. So a lot of the conversations will be from that people first framework. The next thing is I want you to write a list of five potential podcast guests. This is your holy grail of. Start with one person that you. If everything was perfect in the world and you had access to this person, who would you have on your podcast as a guest? If you are a podcast that features guests. So these five people, one of them needs to be outrageous. I don't know if I could ever have them on the show, if they'll even open my email or my Instagram DM type of person. And then the other 3 to 4 need to be people that you have connection with now, or someone that you know has connection with them now.

Tahjma VanBuren 00:27:27 This is you curating your your your wish list or your your potential podcast guest list so that you can really get that under wraps for, this podcast, this will look like for us having people on the show that want to engage in a content overhaul. So we'll I'll have people on the show where we're talking about their business, what they're offering to the community, and doing a in person in the moment content strategy session. What are you doing with your content that really boosts your story and really empowers you to tell the story of your business and ultimately make some money? The other thing is you're going to choose a launch date. Simple as that. Choose a launch date so you can work from work. Work your way backwards. We don't need any procrastination, which is how you end up spending a year talking about doing podcasting and then never actually doing it. Secondly, choose a podcast name. Now, if you want a little bit more detail about how to actually choose this from a search engine perspective or SEO perspective, go ahead and sign up for one of the S, one of the search engine optimization for podcasts.

Tahjma VanBuren 00:28:50 guided courses. I talk about that a little bit, how to make that happen. But essentially your podcast nickname, the best ones typically are around 2 to 3 words max. and that includes the the word the. So the financial confessions. I think that's what that's called. Or powerhouse lawyers or the free lawyer, living with intention podcast. All of these different things. Try not to go over three words, including the word the. Then we're moving into your podcast description. This is 2 to 3 sentences that tell people the who, what, when, where and why. Of your podcast. What do you need them to know for in this podcast? This is a podcast by iMoves Management, the company hosted by Tahj Tahjma, hosted by Tahjma VanBuren. And we talk about faith and entrepreneurship and how those two things commingle and coexist in a very effortless way. which also features small businesses, entrepreneurs and their stories. Now then, you're going to move into deciding on a publishing frequency. Now, I don't know if you have noticed, but I'm this podcast typically launches an episode per week at the minimum.

Tahjma VanBuren 00:30:20 There are also other times, most times where I just get a little chatty and I have something else that I just want to get out at one time. So most times I'm dropping these, I will record it and then drop them all at once so that you have something to binge, something to listen to over time. But at the minimum, most people are posting once a week. some have found success with posting twice a week. that is a lot of work. If you're doing the follow up and marketing that comes along with podcasting. but it's up to you. You can choose to do seasons as well. If you want to do 6 to 12 weeks of episode every single week. That's also okay. There are also some people who find it sustainable to do one podcast episode a month, whatever that looks like for you. It does not have to coincide with whatever rules other people are telling you to abide with. It's whatever is sustainable and that you're able to actually keep up with. Then you're going to go through the motions of buying your podcast domain name because you need that.

Tahjma VanBuren 00:31:31 So for example I move's management is the company but the podcast is I moves podcast. So I own iMovesPodcast.com. You move from there into choosing your hosting platform, which again is outlined in the document that you are able to download. It's in the show notes of this episode, your podcast landing page or website, because yes, your podcast does need a separate landing page, a website. I mus already has that on our website. If you want more information about how to make that SEO friendly and why that matters so much, again, sign up for the next, Search Engine optimization for podcasts, guided course or guided workshop. Rather, it's completely free. I hosted every single once a month actually, I believe on the third Thursday of every month. Yes, third Thursday of every month. Then you're choosing your marketing and social media platforms. You do not need to be everywhere. And I am not the person that does social media that subscribes to you being everywhere. If you want to do all of your marketing for your podcast, for your business on LinkedIn, do that.

Tahjma VanBuren 00:32:46 If you want to do all of your business marketing, all of your podcast marketing on Instagram or Pinterest or whatever it is, do that. Then we move into the podcast intro and outro. Now our most podcast intro and outro will and has changed just a little bit, as I mentioned before. Instead of talking about content and podcasting specifically, it is a podcast about faith and entrepreneurship and kind of the blueprint for if you're doing as well as you possibly could be at this point. This is what marketing a single episode and podcast would look like for entrepreneurs and small businesses. We move into the equipment, figuring out, episode segments, so on and so forth. The editing software is all in the download, but the one thing I do want to make sure that I point out is recording the first three episodes when you're launching or relaunching a podcast is going to be very pivotal. Here's why you if you are launching a podcast for the first time, you want people to know what to expect from you. Even if you're relaunching a podcast, you want people to know what to expect from you.

Tahjma VanBuren 00:34:08 So if this is their first time and you just simply do a trailer, then they're like, okay, cool. Looking forward to the next one coming out, but then you've lost them in a in a matter of seconds. You've lost them because they heard a 30 to 40 second trailer, or maybe even a two minute trailer of your podcast episode. But then what do they do with that information now? So instead you are going to do a trailer and then at least three episodes. Statistically, most podcasts do not make it past three episodes. They have the three that get posted and then nothing else. Once you get your traction going, there's further statistics of what podcasts will actually, be consistent past that. And that's a whole other conversation, but the very bare minimum. We're going to start you off with your first three episodes so that your audience is able to binge your content. You're keeping them in one place for an extended amount of time, and you already beat that one record. So then you can get people excited and hit the ground running with the next set of episodes.

Tahjma VanBuren 00:35:25 So for our moves podcast and this relaunch and rebrand, you're getting this one where I'm ushering you through, I'm talking you through what to expect moving forward from Imus podcasts. But then there's two separate episodes right after this one, so that I've told you what to expect. Now I'm showing you what to expect so that you're locked in. And it also creates data for me to be able to understand, okay, I did this relaunch. I've pivoted a little bit. How are people going to respond? I don't have to wait necessarily a 4 to 6 week period to figure out. Once I've uploaded another 2 to 3 episodes, I have a kind of an immediate response of what are people saying and what do they think about the actual flow of conversation in this topic? Pivot. It saves you time in the long run. So with all of this information, here's what you can expect from Imus podcast moving forward. Here's an outline of the show that each week you'll be able to take in. We typically in most of the podcast that I produce, they typically start out with some kind of advertisement.

Tahjma VanBuren 00:36:44 My suggestion is that that advertisement starts with something that's free and or low a low ticket item. Most people are not listening to it to the actual ad at the beginning nor the end of the show, but on the off chance that someone does go ahead and add in something that is a low ticket that you don't have to be overly concerned about if they're actually going to, listen to it If they do, awesome. They've just opted into your email list, or they've just opted into something free that you're already offering as a point of impact anyway. Then you get an episode clip this week on Imus podcast. This is what you're going to experience. Always want to start off with a little tidbit because you can lose people in the first couple of seconds of a show, and you want people to get like, a little bite. Treat your podcast episodes like it's an actual TV episode. If you sit down and think about some of the best TV shows that you've watched, a lot of them really follow a formula that get you hooked.

Tahjma VanBuren 00:37:57 Then, of course, after our intro, we'll move into the tangible tip because I want you to always have something very specific and tangible to walk away with, to implement most immediately. like I said, I think podcast, we are a great set of thinkers. We're a great set of people that theorize about things, which is awesome. But then what do you what's the application of that? What do you do with all of this theory and all of these thoughts? Then of course, our main topic that's for us this on this episode, the main topic was how to do a podcast rebrand, or even how to launch. I gave you a couple of pointers on how to launch as well. So whatever the meat of the show is, that's what it is going to be. And sometimes for Imus podcast, that's going to include a guest. And then right before we exit with our outro and then another free advertisement at the end, I like to do what I call our faith notes. If you don't know, add to I moves.

Tahjma VanBuren 00:39:08 we believe that a little bit of faith makes room for a whole lot of action. So that looks like for us at the end of the show, I want to be able to provide little doses of motivation for us to be able to really keep going. It's hard to be an entrepreneur. It's hard to own a business. It's hard to do be a human, period. It's hard to be a human in general. So here's this is a segment of little tidbits so you can really walk away with, as I mentioned before, advertisements at the top and bottom or beginning and end of an episode don't typically get a lot of playtime because people can see them coming. However, a lot of podcast marketing companies tend to spend a crap ton of money when it comes to having playtime in the middle of your episode. So what you can expect from Imus podcast is to get some kind of paid opportunity. Something that you can benefit from that is going to cost you money. And this is also, again, the blueprint that I follow with with clients that are used utilizing advertisements on their, podcast.

Tahjma VanBuren 00:40:22 You want to be able to inject something. They're getting so much value from you already, and it makes the yes from them a lot easier. So that is the Imus podcast rebrand. if you like this. Cool. Thank you so much. If you're if you're vibing with the direction that we're going as far as being a podcast about faith and entrepreneurship and the flows and ins and outs of what that looks like. I really hope that you stick around and find what you're looking for. Find what resonates with you on this show. Before we head out, I want to offer our faith notes, as I mentioned. A little bit of faith makes a whole lot of action. So today's focus statement is simplicity is a honey that we need for people to stick to our brand. It feels if it feels overwhelming to you, it's probably overwhelming to your audience too. Here's the thing. A lot of us are making our content, making even our business way too complicated. You're offering too many things. You're offering, too many opportunities to do business with you, and it's overwhelming you.

Tahjma VanBuren 00:41:38 You're having a hard time keeping up with nine times out of ten means that it's overwhelming your audience, too. They don't know what to call you. They don't know how to engage with you. Stop. Keep it as simple as possible. There's a episode that I did 1 or 2 weeks ago that talks about one of the podcasts that I've really been enjoying, that I think she does a really good job of just being simple with her. Ask being simple with, you know that you're going to come to her for women of color, business coaching, because that's her thing. She coaches women of color who are entrepreneurs. Who are she? More specifically, she coaches women of color who are also coaches. and I think the way that she shares her message is very impactful. There's a, a Bible. There's a Bible scripture that talks about that word is sweeter than honey, which is actually where a portion of why or where I got this, note from. Because you don't have to add all of the the jazz and the pizzazz to something that you actually believe in, something that you actually are resonating with.

Tahjma VanBuren 00:43:02 If it's good, it's good. And the people that want it and that are looking for are going to resonate with it, you don't have to be everywhere. You don't have to be on TikTok, on Instagram, on LinkedIn, All of the places. Choose one thing. Choose one offer. Choose one place. Whatever is sustainable for you to replicate over and over and over is what you should be doing. You feel me? All right y'all. Thank you so.

Tahjma VanBuren 00:43:34 Much.

Tahjma VanBuren 00:43:34 For tuning in to this episode. I will catch all on the next one. Bye! Thank you so much for spending time with me and listening to Eno's podcast. Please let me know what you thought of the show and what you were impacted by. You can leave a five star review on Apple or Spotify. Five stars only, please! This is how podcasts grow and how we share the message of mirroring entrepreneurship with faith. What do people say? Good business ain't always got business. If you see areas that we can grow as a business, feel free to send an email or DMs on Instagram or LinkedIn.

Tahjma VanBuren 00:44:11 We love the feedback. Links to all that I just mentioned and throughout this show are in the show notes. All right y'all, sending love.