In this episode of the
iMoves Podcast, host Tahjma VanBuren shares a major cultural and business shift set to define 2025 marketing strategies: the rise of “Big C” Community. Surface-level connections and buzzwords like “community” have diluted genuine relationships. This episode offers insights into fostering deeper, mutually beneficial connections. With a focus on transparency, specificity, and storytelling. This episode is your guide for businesses looking to align with modern consumer values.
Timstamps:
Introduction to Community Shift (
00:00)
Consumer Awareness and Values (
04:32)
Niche Marketing (
07:17)
Resurgence of Long-Form Content (
08:35)
Action Plan for 2025 (
10:01)
Key Quote:
“Consumers are looking for brands that align with their values. They want transparency, authenticity, and genuine commitment to solving problems—not just selling products and services.”
Resources Mentioned:
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Connect with the host, Tahjma VanBuren:
Episode 8